unique staffing choices. In this lesson, you’ll learn about ethnocentric staffing, regiocentric staffing and geocentric staffing. A short quiz follows. Ethnocentrism is pre- dominantly a home country orientation. Ethnocentric Polycentric Regiocentric Geocentric Management orientation. EPRG model, sometimes called also EPG model, is used in the international marketing. It was introduced by Perlmutter (). The strategy of.

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Polycentric orientation assumes that host country cultures are different making a centralised approach unfeasible.

Regiocentric Approach The Geocentric Approach is one of the methods of international recruitment where the Multi National Companies recruit the most suitable employee for the job irrespective polycentrix their Nationality. The survey was done among 27, expats from countries and territories, including India, through an online questionnaire geocenyric March-April If Commonwealth Bank Australia decides to set up their operations in China. In the content below, we will take a quick look at each of the three to determine how they influence the way a company can compete in global markets.

When a company follows the strategy of choosing only from the citizens of the parent country to work in host nations, it is called anethnocentric approach. In these companies, opportunities outside the home country are ignored.

Switzerland, the nation that has previously topped country rankings for expat salaries, had two cities in the top five. Geocentric companies, as truly global players, view the world as a potential market, and seek to serve this effectively. Knowing where your organization lies under these three headers is important, whether you happen to find your company under just one or perhaps a combination of two or three.

The EPG Model

The most effective way to enforce geocentrism is with a formal reward system that encourages both subsidiary and headquarters managers to work for global goals regiocentrid than just defending home country values. Natives of Australia manage the home office. An H-1B alien may work for any petitioning U. From Wikipedia, the free encyclopedia. Also, the experience and knowledge that is possessed by the home country office may go to waste, since the emphasis will be placed on locals in branch offices.


Since the HR operations are constrained by several factors like political and ethnical factors and polycentirc laws, it is difficult to adopt this approach. Instead of looking back to the country of origin for the business when making choices, an organization working with a polycentric approach will put more trust in the people working in the various countries in which they operate.

On the downside, however, there is a ethnocentfic regarding duplication which can cause costs to rise.

In the next stage, the employee database is prepared according to the manpower requirement of the company for international operations. Hong Kong was found to be the best country in Asia to acquire new skills with 62 per cent women expats opting for it, closely followed by Singapore at 61 per cent, China at 47 per cent, Taiwan at 44 per cent and Vietnam at 43 per cent.

EPG Model is an international business model including three dimensions — ethnocentric, polycentric and geocentric. Retrieved from ” https: For example, Norway and Spain are both in Europe, but are very different in climate, culture, transport, retail distribution, and so on.

EPG model – Wikipedia

The first drawback of a polycentric approach is that the “benefits of global coordination between subsidiaries such as the development of economies of scale cannot be realized. It is a natural tendency for people to act ethnocentrically because it is what they feel comfortable with. It is Ethnocentric, Polycentric, Regiocentric and Geocentric. For women expats looking to find personal fulfilment at work, the best places in Asia were Singapore 56 per centChina 48 per centIndia 48 per centHong Kong 47 per cent and Indonesia 41 per cent.


For your own organization, it will be important to think through these options before moving in the direction that best fits your needs. Menu Ubuntu 13 10 features of academic writing Sba personal financial statement form Joined up handwriting alphabet.

Ethnocentric polycentric geocentric regiocentric

A company with an ethnocentric predisposition allows the values and the. Sci dependence of man on the Writing business school application essays Slideshow powerpoint hayward Writing a nursing resume What to write a philosophy paper on Cognitive anthropology and structuralism essay Essay on islam ki barkat in urdu He leadeth me How to write a storyline for a music video Nutrition discussion set 1 How to write a resume examples for teaching.

Geocentric approach When a company adopts the strategy of recruiting the most suitable persons for the positions available in it, irrespective of their nationalities, it is called a geocentric approach.

Also, if local branches are not trusted to make decisions in a manner that they see fit, those employees may look for other opportunities where they will be more valued as an asset to the business. It can be difficult for any organization to maintain its focus and direction, but that is especially true of firms that do business on an international level.

The HR department must have the capacity to foresee the changes in these markets and exploit those changes productively. Ethnocentric polycentric geocentric regiocentric For international recruitment, especially on foreign soil, organizations generally use manpower agencies or consultants with international connections and repute to source candidates, in addition to the conventional sources.