Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.

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An action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. Partners The Team Mission E-chiupal.

Taking E-Business to Farmers. It is not intended to illustrate either effective or ineffective handling of a management situation.

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle. How do we know it is effective? The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. The case examines in detail the initiatives taken by leading Indian FMCG company, ITC to utilize the potential of information technology for improving the performance of its agricultural commodities export business in the early 21st century.

On an Expansion Spree.

The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

Detailing the e-Choupal Initiative. Privacy Policy Designed by Smitinfotech. How do we know when we achieve our goals? A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. Access points are located in physical stores allowing agricultural inputs and technology to be traded.

ITC also uses e-Choupal as a medium to advertise consumer products. Popular searches what is a circular economy CE make fashion circular plastics circular economy publications china report circular economy diagram dif circular economy case studies.


Pricing information positions farmers to exploit trends and time their sales to get the best price. The circular economy gives purpose to the digital transformation. Kiler Questions Who could create more value with our customer base than we can? Indian, FMCG, company, ITC, information technology, agricultural commodities, export business, 21st century, e-choupal, supply chain network, agricultural products, rural areas. Circular Economy Concept Infographic.

ITC’s e-Choupal: Taking E-Business to Farmers

Copyright The DeSai Group. Our work Approach Activities Regions. Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states.

The go-to online location for news and insight on the circular economy and related subjects. The case also describes the benefits that the company derived out of the e-choupal initiative and provides information regarding ITC’s future plans to make optimum use of the network.

The online festival e-choupa ideas that asks: Upon accessing e-Choupal, Indian farmers have an unprecedented volume and range of resources at their fingertips. The e-Choupal also provides other information e-cchoupal the farmer, including crop-prices, weather and knowledge on scientific farming techniques. The Plant Synergistic food production space. The programme seeks to cqse their economic and competitive capacity and support wider agricultural communities.

Case Studies

Initiatives like e-Choupal will be vital to develop a circular economy in India. Publications Case Studies News.

The case discusses in detail how the company designed and executed the e-choupal project in the country’s rural areas. This can be exchanged for other ITC products. What if we could redesign everything? Its International E-chouppal Division was created in for trading in agricultural commodities. The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works.


Sfudy farmers make better decisions To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information.

Data on acreage and yield between -shows that profits of farmers accessing the e-Choupal platform almost tripled. There are direct advantages for ITC too. What makes it even smarter? ITSY studg on the button below, and select the case from the list of available cases: See related case studies.

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. To address this, ITC launched e-Choupal, an accessible online platform that empowers czse through access to information. By eliminating superfluous steps in the supply chain, the company lower its net procurement costs, despite offering better prices to farmers. Why is it Innovative.

Soya farmers learned how to apply scientific farming practices to reduce seed use from kg per acre to Includes an advisory and knowledge exchange function to help farmer’s manage risks. For longform case study: Circular economy Our story Our work Resources News. E-Choupal also includes weather forecasting, and a knowledge exchange feature which enables farmers to share advice on managing risks like soil contamination or salinity. Trading is supported with farm inputs and outputs available to purchase.

For example, up-to-date market information, including demand data, which can help address the mismatch of supply and demand tsudy often forces farmers to discard parts of their produce. This case study was compiled from published sources, and is intended to be used as a basis for class discussion.