The case traces chotuKool’s development and evolution from an initial product concept Could chotuKool really redefine the company and bring refrigeration to . Godard and Boyce: Checkout Case study Question and Answers Q 1. Assess the business case for Checkout. What are the critical success. chotuKool: “Little Cool,” Big Opportunity. chotuKool: “Little Cool,” Big Opportunity. case study. Rory McDonald · Derek C.M. van Bever · Efosa.

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The vision and aspirations of the BOP can be met only through deep consumer studies and breakthrough thinking. Disruptive Innovations address the basic needs of the simple customers with easy, shudy and affordable solutions.

Finance General Management Marketing. Frugal innovation, however, is not just about affordability it also represents a low-cost, low-risk way of innovating.


An example of the power of frugal innovation, Chotukool is a fase product on many levels — in terms of the technology used, its design and the business model employed to develop and deploy it. Cite View Details Purchase. Markets that do not exist cannot be analyzed. Innovation drives our industry, attracts the best talent and wins fame for its leaders.

HBR Chotukool Case Study

The product must be available and understood by the target market well. Managing Religion in the Workplace: This is what we call the just right philosophy.

Cite View Details Educators Purchase. Chotukool is improving the quality of life of rural households in India.


These women also earned commission money by selling. This is a difficult challenge as Godard would have to spend a lot of its time and resources to get a clear ztudy of its potential market. The designations employed and the presentation of material throughout this publication do not imply the expression of any opinion whatsoever on the part of WIPO concerning the legal status of any country, territory or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.

The team found that most of the people purchase their needs for a day or two at a time. As the president of Hcotukool Roosevelt once said, ” The test of our progress is not whether we add more to the abundance of those who have too much….

As the company geared up for the broader rollout of chotuKool, Sunderraman and his team faced some tough questions. It certainly improved the living standard cyotukool those who used the product.

JICA website uses cookies to provide you with a better service. Technology and Operations Management. Specifically designed BOP products with appropriate technology and business model, low cost market development, skill development and embedded earning opportunities are essential for Inclusive Growth. For several small businesses like flower selling, snacks vending and small kiosk czse, Chotukool became an earning asset. We involved BOP members in marketing, training, servile delivery and part of logistics.

Effective analysis helped in adding useful features to Checkout which are required by the rural people. Every disadvantage in society today that is not served is a potential new business. Checkout is small product with a capacity of liters. Introducing the product in different rural areas.


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Yet their daily life can significantly improve, if they can store some milk, daily vegetables and fruits without spoiling and get half a dozen bottles of cold water. Reaching out to customers: This case gives an overview of how Tolaram, a company that is a prime example of market-creating innovation in a developing economy, built Indomie noodles from obscurity to become one of the most recognized brands in Nigeria.

This product was made keeping chotukiol rural folk and their needs in mind. To create an affordable and attractive food storage solution for people who had never used a refrigerator, Mr. Chotukool is a 43 L solid state cooler that uses no compressor or refrigerants. The pricing too will have to change according to stjdy expansion plans as the expenses would rise and the revenue chotuoool not be enough.

There are many examples of barriers a company could use to protect itself from imitation, including intellectual property rights, complex internal routines or tacit knowledge.

Godrej Chotukool Case Study by Prutha Pandya on Prezi

The needs and wants are different and so Is the Income. We addressed these challenges by being humble to learn and adapt from these insights. The team found the second hand refrigerators used by a few people largely empty — there was nothing to keep except water! Building skills in people at the BOP, creating income for them and driving affordability will remain a formidable cse