It is a presentation on the CSR initiatives taken up by AMUL Please note that the presentation (ppt) does not contain the initiatives in detail. Csr of amul. 1. By AA AAKANKSH BHOIR (06) RAMESH MOOPANAR (32) RITESH SHINDE (42) N NITESH SRIVASTAVA (47) ANKIT. Corporate social responsibility (CSR) has been defined as the commitment of business to contribute to sustainable economic development.

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This is also used to monitor incoming raw milk to avoid contamination. There seems to be a direct correlation between the implementation of effective green programs and design of green buildings to improved office worker productivity and employee morale, while driving efficiencies and reduced consumption. Next day after the programme on a post programme press note was prepared giving details of the programme celebrations along with photographs. Second tree plantation programme 15th August, in which around Towards this objective Amul initiated blood donation campaign since The entire operation is electronically captured with member-id.

Various training programmes, especially on quality management system, good management practises in animal husbandry are imparted on continuous basis to member producers, dairy co-operative personnel and personnel at dairy plants. According to Forrester Researcheffective CSR and sustainability practices within large companies have been shown to contribute to a profit increase up to 35 percent.

This also acts as a vital link for various productivity enhancement and development programmes of farmers programmes. Annually Amul felicitate outstanding children of employees who have secured highest marks in 10th, 12th standards and Gold Medalist in graduation.

Corporate Social Responsibility, The Amul Way

They feel proud that they are participants in development of rural society and thus in nation building. Laboratories are equipped with state of the art equipments and well trained professionals.


Inthird year of their movement, more than 13,51, saplings have been planted. AMUL is also the largest exporter of dairy products in the country. At the end of each year, a portion of the DCS profits is used to pay each member a patronage bonus based on the quantity of milk poured.

Competency Building Module of the GCMMF is meant to infuse professional selling skills by making the distributors and their salesmen aware of latest sales management tools and techniques; enhance their knowledge of products; positioning and segmentation strategies for various products. Accu- mulation of human capital is sine qua non for the development and growth of any enterprise or economy. Introduction of BactoScan has shown drastic improvement in hygienic milk quality.

Amul Research and Development Association is a centre of excellence in the field of research and development of cattle breeding and animal health care.

There are more than 11, co-operatives in villages of Gujarat. So far, under various schemes, thousands of farmers are covered to increase the cattle holding size from small to medium amyl.

The visit leaves an everlasting impression on their minds that by selling AMUL products, they are discharging a social responsibility towards a large number of poor farmers whose livelihood depends upon their skill and integrity. Caste barriers are slowly breaking down in equalizing queues before the milk collection centre. This has improved further the returns to the hands of dairy farmers.

This system has drastically improved the microbiological quality of milk, therefore better return to farmers and good quality of products to consumers. car

No Year of tree plantation No. In order to provide amkl hrs services, Amul has today twelve veterinary-sub-centers with the Head Office at Anand and supported by more than 75 veterinary mobile vans with the best communication system.


More important, being a small-producer oriented programme, it has impacted positively on income, employment and nutrition status of milk producing households. Typically in business, what gets measured gets managed, and as long as the right metrics system is created and data is tracked accurately, almost any environmental CSR initiative can yield positive results.

Companies with high CSR standards are able to demonstrate their responsibilities to the stock holders, employees, customers, and the general public. The milk from the village co-operatives is purchased at an interim price.

The first and foremost the staff must get satisfaction from the job they. In an era of global warming, Amul akul contributing its share in making Gujarat lush green.

Corporate Social Responsibility, The Amul Way

This programme aims at exposing producer members to various facets of dairy operations to keep them informed and aware of the development and adopt to good management practices in production amlu milk.

It has succeeded largely vsr Anand Model involves people in their own development and because their interests are safe in their own hands. Corporate social responsibility is a process in which all companies come together as one and take part in the welfare of the society.

But all this required immaculate planning and execution.